Have Your Cookie and Strategize Too: Making the Most of the Holiday Season

12-21-2023 / Jennafer Ross

It's the most wonderful time of the year… says WHOM? If you are a business owner, entrepreneur, freelancer, or gig worker you will understand….

Yes, this time of year is filled with family visits, downtime, pretty lights, gifts, cookies, parties and all those warm childhood memories.  

But, for a business owner, it's TOUGH. It’s the busiest time of the year. Closing out the year strong requires: 

  • Setting the tone for year’s end
  • Closing out accounting and financials (if calendar based)
  • Keeping employees focused and on-task
  • Client gifting
  • Employee holiday celebrations
  • Meetings about goals and objectives - met, unmet, and future planning  
  • Ensuring budgets are set for 2024, despite economic uncertainty
  • Establishing goals and implementation plans for 2024
  • Setting up employee engagement, rewards, and recognition with year transition
  • Solidifying marketing plans and sales strategies for the next year 

So when an entrepreneur says they look forward to downtime during the holidays, it's more about making sure all of the above are set up and ready to roll for the next year, but we get to do it uninterrupted and without the normal day-to-day of operations. 

Some say entrepreneurs never get downtime, but I'd disagree. Strategy planning IS our downtime. It allows retrospect on what worked, what didn't, and where we excelled – to propel us forward.

Yes, this is the most wonderful but busiest time of year for entrepreneurs. Whether you need help with coordination, design, venue oversight, or employee appreciation events - our team can assist. We alleviate organizational burdens so you can focus on priorities.

To all business leaders – happy planning, and have a cookie with that spreadsheet!

gingerbread cookie with spreadsheet

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