Tradeshows are the most cost effective and efficient way for suppliers to find new customers, showcase new products, and speed-up the selling cycle.
Making sure that your tactical execution matches your business goals is critical to make sure the “right buyers” visit your trade show or convention booth and to contain costs.
An important piece of any tradeshow marketing campaign is the “Second Show” – any opportunity to engage your clients outside of show floor hours and other scheduled conference activities. Managing the logistics of those private events is another added layer to the exhibitor’s already full plate but a necessary part of networking and developing new relationships. JR Global Events specializes in managing the logistics of these events.